Listing Conversion Audit
A structured review of your app store listing pages—icons, screenshots, descriptions, and ratings signals—mapped against conversion drop-offs for Thailand and regional markets.
Your store listing is the front door for paid and organic traffic. We measure how people move from impression to product page to install, then isolate the creative and copy elements that stall that path.
The audit covers icon clarity, first-frame screenshot storytelling, feature graphic alignment, short and long description hierarchy, and ratings velocity. Findings are tied to measurable conversion stages—not generic ASO checklists.
Deliverables arrive as a shared brief your product and growth teams can action: annotated listing frames, locale-specific notes for Thai and English listings, and a two-sprint experiment plan.
What you leave with
- Baseline conversion rate by traffic source and locale
- Prioritized listing element backlog with expected impact
- Screenshot and icon hypotheses ready for A/B tests