Creative Performance Tracking
Continuous measurement of screenshot sets, preview videos, and icon variants so creative decisions rest on store performance—not preference.
Store creatives age quickly. We instrument listing variants and report which frames, captions, and preview cuts hold conversion as seasons, promotions, and competitor listings shift.
Tracking includes impression-to-page and page-to-install ratios, device split where available, and qualitative notes from review text that explain why a frame underperforms.
Each month ends with a concise rotation plan: what to keep, what to retire, and what to test next—aligned to your release calendar.
What you leave with
- Weekly creative scorecards by listing variant
- Locale-level performance deltas for TH and APAC
- Recommendations for next creative rotation